Learn retention, not just email.

The Sequence is a newsletter for eCommerce operators who want to increase customer retention without blasting more email/SMS campaigns.

Delivered to your inbox every Friday (and sometimes more).

Read previous editions

5 Easiest Email Marketing Wins In 2026

5 Sneaky Klaviyo Segments To Boost Customer Retention

5 Sneaky Klaviyo Segments To Boost Customer Retention

7 eCommerce Acquisition Offers That Attract High CLV Customers

7 reasons why most ecommerce brands can't retain customers

7 Reasons Why Most eCommerce Brands Can’t Retain Customers

I Analyzed 8,851 Post-Purchase Emails…

Make Emails Ugly: Why That Perfectly Designed Email Campaign Didn’t Convert

Templates, guides and free stuff

75+ Ugly eCommerce Email Campaign Examples

Klaviyo Audit Checklist: 80+ Email Marketing Questions

36 Post Purchase Emails To Convert Repeat Customers

Video tutorials

How to Export Email Designs from Figma to Klaviyo (2026)

12 Email Segmentation Strategies For eCommerce (Klaviyo Tutorial)

3 eCommerce Email Examples That Sell Like Crazy (Copy Breakdown)

Emails that Sell

In this series, I break down emails that sell from fast-growing DTC e-commerce brands.

Black Friday Marketing Tactic

Emails that Sell #31: The Most Effective Black Friday Marketing Tactic (Contiki)

Death Wish Coffee

Emails that Sell #30: How to Sell Out a Halloween Promo (Death Wish Coffee)

How to profit from any global event

Emails that Sell #29: How to Turn A Global Event Into a Sale (Mini Katana)

Like what you see? You should work with me.